| Airtable | Shopify Sync by Unific | |
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| Description | — | |
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| Metric | Airtable | Shopify Sync by Unific |
|---|---|---|
| Rating | 3.1 ★ | ★ 5.0 ★ |
| Total reviews | ★ 37 | 34 |
| Active installs | 4,574+ | 1,023+ |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free plan available |
| Pricing tiers | 1 tier | ★ 4 tiers |
| Listed since | Apr 2021 | Sep 2015 |
Based on the data on this page, Shopify Sync by Unific is the stronger choice for most HubSpot App Marketplace teams — 5.0★ vs Airtable's 3.1★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
Pricing entry tiers: Airtable at Free plan available, Shopify Sync by Unific at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Recommended by size: small/early-stage teams who need fast install and low risk should default to Shopify Sync by Unific; mid-market and enterprise teams with specific feature requirements should evaluate both — Airtable's 37-review base may include the workflow context that matches your specific use case better than Shopify Sync by Unific's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical HubSpot App Marketplace listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Airtable audit • Shopify Sync by Unific audit
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Both Airtable and Shopify Sync by Unific offer paid plans only. Airtable starts at Free plan available; Shopify Sync by Unific starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
Shopify Sync by Unific has the higher average rating (5.0★ from 34 reviews) compared to Airtable (3.1★ from 37 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
Shopify Sync by Unific holds the higher average rating (5.0★ vs 3.1★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the HubSpot App Marketplace. Airtable has the deeper published review base (37 vs 34), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Airtable typically suits early-stage and growth-mode teams based on its published review base (37 reviews). Shopify Sync by Unific typically suits early-stage and growth-mode teams based on its published review base (34 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Airtable and Shopify Sync by Unific both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Shopify Sync by Unific" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
