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1. Listing metadata
Field-level data| Airtable | Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP | |
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| Airtable | Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP | |
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| Tagline | ||
| Description | ||
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See every connection, catch every issue, and know what breaks before you change it.
| Metric | Airtable | Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP |
|---|---|---|
| Rating | 3.1 ★ | ★ 5.0 ★ |
| Total reviews | ★ 37 | 24 |
| Active installs | 4,574+ | 215+ |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free plan available |
| Pricing tiers | 1 tier | ★ 3 tiers |
| Listed since | Apr 2021 | Jun 2025 |
Based on the data on this page, Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP is the stronger choice for most HubSpot App Marketplace teams — 5.0★ vs Airtable's 3.1★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
Pricing entry tiers: Airtable at Free plan available, Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Recommended by size: small/early-stage teams who need fast install and low risk should default to Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP; mid-market and enterprise teams with specific feature requirements should evaluate both — Airtable's 37-review base may include the workflow context that matches your specific use case better than Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical HubSpot App Marketplace listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Airtable audit • Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP audit
No tracked changes.
Both Airtable and Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP offer paid plans only. Airtable starts at Free plan available; Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP has the higher average rating (5.0★ from 24 reviews) compared to Airtable (3.1★ from 37 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP holds the higher average rating (5.0★ vs 3.1★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the HubSpot App Marketplace. Airtable has the deeper published review base (37 vs 24), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Airtable typically suits early-stage and growth-mode teams based on its published review base (37 reviews). Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP typically suits early-stage and growth-mode teams based on its published review base (24 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Airtable and Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.