Side-by-side comparison · 24 data points
Send HTML emails from google spreadsheet. The formatting for the email is picked up from google doc file.
| Mail Merge - With Auto Formatting | Outwrite | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | — | — |
| Last updated | — | — |
| Metric | Mail Merge - With Auto Formatting | Outwrite |
|---|---|---|
| Rating | ★ 5.0 ★ | 3.0 ★ |
| Total reviews | 218 | ★ 1.7k |
| Active installs | 16,614+ | 1,912,131+ |
| Free plan | ★ Yes | — |
| Pricing | Free of charge | Not available |
| Built for Shopify | — | — |
| Featured placements | 1 | — |
Based on the data on this page, Mail Merge - With Auto Formatting is the stronger choice for most Google Workspace Marketplace merchants — 5.0★ vs Outwrite's 3.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base. On pricing, Mail Merge - With Auto Formatting offers a free tier (Free of charge) while Outwrite starts at Not available. For early-stage stores or merchants validating fit, the free-tier path lets you run the app on real orders before committing budget. Outwrite has the larger user base (1,737 reviews vs 218), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Mail Merge - With Auto Formatting's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Mail Merge - With Auto Formatting; mid-market and enterprise merchants with specific feature requirements should evaluate both — Outwrite's 1,737-review base may include the workflow context that matches your specific use case better than Mail Merge - With Auto Formatting's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Google Workspace Marketplace listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Mail Merge - With Auto Formatting audit • Outwrite audit
Not featured in any section recently.
Mail Merge - With Auto Formatting is the cheaper option — it offers a free plan (Free of charge). Outwrite starts at Not available. Both publish their pricing on the Google Workspace Marketplace marketplace; AppRanks mirrors what's listed on each refresh cycle.
Mail Merge - With Auto Formatting has the higher average rating (5.0★ from 218 reviews) compared to Outwrite (3.0★ from 1,737 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. Mail Merge - With Auto Formatting fits better if you prioritize rating consistency; Outwrite is the call if you need the larger user base. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Google Workspace Marketplace marketplace. Outwrite has more onboarding documentation maturity (1,737 reviews vs 218), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Mail Merge - With Auto Formatting typically suits early-stage and growth-mode stores based on its review-base composition (218 reviews). Outwrite aligns more with early-stage and growth-mode stores (1,737 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. Mail Merge - With Auto Formatting and Outwrite both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Mail Merge - With Auto Formatting" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
