Side-by-side comparison · 24 data points
| Google Ads | Google Analytics (GA4) Reports by NextGrowthLabs | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | — | — |
| Last updated | — | — |
Quickly create and organize GA4 reports in Google Sheets™ with this powerful add-on.
| Metric | Google Ads | Google Analytics (GA4) Reports by NextGrowthLabs |
|---|---|---|
| Rating | 3.0 ★ | ★ 5.0 ★ |
| Total reviews | ★ 468 | 128 |
| Active installs | 1,719,435+ | 3,703+ |
| Free plan | — | ★ Yes |
| Pricing | Not available | Free of charge |
| Built for Shopify | — | — |
| Featured placements | — | 1 |
Based on the data on this page, Google Analytics (GA4) Reports by NextGrowthLabs is the stronger choice for most Google Workspace Marketplace merchants — 5.0★ vs Google Ads's 3.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base. On pricing, Google Analytics (GA4) Reports by NextGrowthLabs offers a free tier (Free of charge) while Google Ads starts at Not available. The free option meaningfully reduces evaluation cost, particularly for stores at sub-1K monthly orders where the entry-paid tier can outpace the value delivered. Google Ads has the larger user base (468 reviews vs 128), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Google Analytics (GA4) Reports by NextGrowthLabs's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Google Analytics (GA4) Reports by NextGrowthLabs; mid-market and enterprise merchants with specific feature requirements should evaluate both — Google Ads's 468-review base may include the workflow context that matches your specific use case better than Google Analytics (GA4) Reports by NextGrowthLabs's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Google Workspace Marketplace listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Google Ads audit • Google Analytics (GA4) Reports by NextGrowthLabs audit
Not featured in any section recently.
Google Analytics (GA4) Reports by NextGrowthLabs is the cheaper option — it offers a free plan (Free of charge). Google Ads starts at Not available. Both publish their pricing on the Google Workspace Marketplace marketplace; AppRanks mirrors what's listed on each refresh cycle.
Google Analytics (GA4) Reports by NextGrowthLabs has the higher average rating (5.0★ from 128 reviews) compared to Google Ads (3.0★ from 468 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. Google Ads fits better if you prioritize broader integrations; Google Analytics (GA4) Reports by NextGrowthLabs is the call if you need the higher-rated option. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Google Workspace Marketplace marketplace. Google Ads has more onboarding documentation maturity (468 reviews vs 128), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Google Ads typically suits early-stage and growth-mode stores based on its review-base composition (468 reviews). Google Analytics (GA4) Reports by NextGrowthLabs aligns more with early-stage and growth-mode stores (128 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. Google Ads and Google Analytics (GA4) Reports by NextGrowthLabs both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Google Analytics (GA4) Reports by NextGrowthLabs" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
