Side-by-side comparison · 24 data points
Easy geocoding addresses. Translate your street names into GPS coordinates, fast easy and powerful thanks to Google Maps
| Geocoding by SmartMonkey | Mail Merge - With Auto Formatting | |
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| Tagline | ||
| Description | ||
| Screenshots | images | images |
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| Listed | — | — |
| Last updated | — | — |
Send HTML emails from google spreadsheet. The formatting for the email is picked up from google doc file.
| Metric | Geocoding by SmartMonkey | Mail Merge - With Auto Formatting |
|---|---|---|
| Rating | 4.0 ★ | ★ 5.0 ★ |
| Total reviews | 36 | ★ 218 |
| Active installs | 388,296+ | 16,614+ |
| Free plan | — | ★ Yes |
| Pricing | Not available | Free of charge |
| Built for Shopify | — | — |
| Featured placements | — | 1 |
Based on the data on this page, Mail Merge - With Auto Formatting is the stronger choice for most Google Workspace Marketplace merchants — 5.0★ vs Geocoding by SmartMonkey's 4.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base. On pricing, Mail Merge - With Auto Formatting offers a free tier (Free of charge) while Geocoding by SmartMonkey starts at Not available. The free option meaningfully reduces evaluation cost, particularly for stores at sub-1K monthly orders where the entry-paid tier can outpace the value delivered. Mail Merge - With Auto Formatting has the larger user base (218 reviews vs 36), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Geocoding by SmartMonkey's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Mail Merge - With Auto Formatting; mid-market and enterprise merchants with specific feature requirements should evaluate both — Geocoding by SmartMonkey's 36-review base may include the workflow context that matches your specific use case better than Mail Merge - With Auto Formatting's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Google Workspace Marketplace listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Geocoding by SmartMonkey audit • Mail Merge - With Auto Formatting audit
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Mail Merge - With Auto Formatting is the cheaper option — it offers a free plan (Free of charge). Geocoding by SmartMonkey starts at Not available. Both publish their pricing on the Google Workspace Marketplace marketplace; AppRanks mirrors what's listed on each refresh cycle.
Mail Merge - With Auto Formatting has the higher average rating (5.0★ from 218 reviews) compared to Geocoding by SmartMonkey (4.0★ from 36 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. Geocoding by SmartMonkey fits better if you prioritize broader integrations; Mail Merge - With Auto Formatting is the call if you need the higher-rated option. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Google Workspace Marketplace marketplace. Mail Merge - With Auto Formatting has more onboarding documentation maturity (218 reviews vs 36), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Geocoding by SmartMonkey typically suits early-stage and growth-mode stores based on its review-base composition (36 reviews). Mail Merge - With Auto Formatting aligns more with early-stage and growth-mode stores (218 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. Geocoding by SmartMonkey and Mail Merge - With Auto Formatting both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Geocoding by SmartMonkey" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
