How does AppRanks pick the top Opt-in apps for WordPress Plugin Directory?

Apps appear here because WordPress Plugin Directory itself classifies them under Opt-in — AppRanks does not editorially add or remove apps from this category set. Within the category, ranking uses average rating times the natural log of review count (rating × ln(reviewCount + 1)), which keeps a single 5-star outlier from leapfrogging an established listing while still letting a very-well-rated mid-volume app rank above a poorly-reviewed giant. The page refreshes daily from the canonical WordPress marketplace listing. AppRanks does not accept payment to alter ranking on public surfaces.

How often does this opt-in apps list update?

Every 24 hours. AppRanks pulls fresh rating, review count, and pricing-tier data from each app's WordPress marketplace listing nightly. Apps that lose WordPress Plugin Directory's category tag (e.g., a developer changes the listing's primary category) drop off in the next nightly snapshot. The page itself is cached at the CDN for 1 hour to absorb traffic spikes, so during a refresh window the visible list lags the underlying data by at most one hour.

What does "Pick if" mean on each top-3 entry?

"Pick if" is a data-derived recommendation that surfaces the most useful selection criterion for that app — high rating with deep review base means category default; free tier with broad adoption means budget-first pick; high rating with moderate review count means satisfaction-led pick. The framing is generated from the same rating + review count + pricing data shown on the card, not from editorial judgment or paid placement.

Where can I see the full methodology and audit scoring?

The full methodology — including the rating × ln(reviewCount + 1) blend, refresh cadence, conflict-of-interest policy, and the per-app audit-score breakdown — is documented on the AppRanks About page and the audit-score glossary entry. Every app on this list also has a dedicated audit page that walks through title, content, visuals, pricing, and category-tag scoring against the marketplace's published standards.

8 Best Opt-in Apps for WordPress (2026)

AppRanks

#1
Leadslide AI Ebook Creator and Marketing Funnels
5.0(1)
Ranks #1 in the WordPress Plugin Directory opt-in category as a category-leading listing. Currently has an early-stage review volume (1 reviews, 5.0★ avg). Position holds for the trailing 30-day window.
Pick if: Pick this if you prioritize merchant satisfaction over scale — Leadslide AI Ebook Creator and Marketing Funnels holds a 5.0-star average across 1 reviews in the opt-in category.
View audit Compare to #2 →
#2
Download After Email – Subscribe & Download Form Plugin
4.4(30)
Ranks #2 in the WordPress Plugin Directory opt-in category as a well-rated listing. An early-stage review volume (30 reviews) with a 4.4-star average. Position holds for the trailing 30-day window.
Pick if: Pick this if you want an emerging opt-in option — Download After Email – Subscribe & Download Form Plugin ranks #2 on WordPress Plugin Directory and is still building review depth.
View audit Compare to #1 →
#3
Convertful – Your Ultimate On-Site Conversion Tool
4.3(6)
Ranks #3 in the WordPress Plugin Directory opt-in category as a well-rated listing. Tracks at 4.3★ across 6 reviews — early-stage review volume. Position holds for the trailing 30-day window.
Pick if: Pick this if you want an emerging opt-in option — Convertful – Your Ultimate On-Site Conversion Tool ranks #3 on WordPress Plugin Directory and is still building review depth.
View audit Compare to #2 →
#4
Easy Popups – Beautiful, Responsive Popups for Lead Capture & Announcements
4.7(7)
Holds position #4 in the WordPress Plugin Directory opt-in category as a highly rated listing. Currently has an early-stage review volume (7 reviews, 4.7★ avg). Refresh: daily from the source marketplace.
View audit Compare to #3 →
#5
Easy Email Integration by WPPOOL
Currently sits at #5 in the WordPress Plugin Directory opt-in category as a mixed-rating listing. An early-stage review volume (0 reviews) with a no-rating average. Refresh: daily from the source marketplace.
View audit Compare to #4 →
#6
Aetta Email Capture
5.0(1)
Holds position #6 in the WordPress Plugin Directory opt-in category as a category-leading listing. Tracks at 5.0★ across 1 reviews — early-stage review volume. Refresh: daily from the source marketplace.
View audit Compare to #5 →
#7
Email Blaster Newsletter Signup Form
4.0(4)
Currently sits at #7 in the WordPress Plugin Directory opt-in category as a well-rated listing. Currently has an early-stage review volume (4 reviews, 4.0★ avg). AppRanks tracks this listing on a 24-hour cycle.
View audit Compare to #6 →
#8
Pinpointe Form Integration
5.0(1)
Holds position #8 in the WordPress Plugin Directory opt-in category as a category-leading listing. An early-stage review volume (1 reviews) with a 5.0-star average. AppRanks tracks this listing on a 24-hour cycle.
View audit Compare to #7 →

At-a-glance comparison

Same data as the ranked cards, condensed into a sortable-by-eye grid: rating × review depth × pricing tier across the top 8 opt-in apps on WordPress Plugin Directory.

#	App	Rating	Reviews	Pricing
1	Leadslide AI Ebook Creator and Marketing Funnels	5.0★	1	—
2	Download After Email – Subscribe & Download Form Plugin	4.4★	30	—
3	Convertful – Your Ultimate On-Site Conversion Tool	4.3★	6	—
4	Easy Popups – Beautiful, Responsive Popups for Lead Capture & Announcements	4.7★	7	—
5	Easy Email Integration by WPPOOL	0.0★	0	—
6	Aetta Email Capture	5.0★	1	—
7	Email Blaster Newsletter Signup Form	4.0★	4	—
8	Pinpointe Form Integration	5.0★	1	—

Want to compare any two apps in detail (features, ratings trend, pricing plans side-by-side)? Open the head-to-head page from the "Compare to #N" link on each card above. Custom multi-app comparisons, historical rank trajectory, and CSV export are available on a paid plan.

Frequently asked

How does AppRanks pick the top Opt-in apps for WordPress Plugin Directory?: Apps appear here because WordPress Plugin Directory itself classifies them under Opt-in — AppRanks does not editorially add or remove apps from this category set. Within the category, ranking uses average rating times the natural log of review count (rating × ln(reviewCount + 1)), which keeps a single 5-star outlier from leapfrogging an established listing while still letting a very-well-rated mid-volume app rank above a poorly-reviewed giant. The page refreshes daily from the canonical WordPress marketplace listing. AppRanks does not accept payment to alter ranking on public surfaces.
How often does this opt-in apps list update?: Every 24 hours. AppRanks pulls fresh rating, review count, and pricing-tier data from each app's WordPress marketplace listing nightly. Apps that lose WordPress Plugin Directory's category tag (e.g., a developer changes the listing's primary category) drop off in the next nightly snapshot. The page itself is cached at the CDN for 1 hour to absorb traffic spikes, so during a refresh window the visible list lags the underlying data by at most one hour.
What does "Pick if" mean on each top-3 entry?: "Pick if" is a data-derived recommendation that surfaces the most useful selection criterion for that app — high rating with deep review base means category default; free tier with broad adoption means budget-first pick; high rating with moderate review count means satisfaction-led pick. The framing is generated from the same rating + review count + pricing data shown on the card, not from editorial judgment or paid placement.
Where can I see the full methodology and audit scoring?: The full methodology — including the rating × ln(reviewCount + 1) blend, refresh cadence, conflict-of-interest policy, and the per-app audit-score breakdown — is documented on the AppRanks About page and the audit-score glossary entry. Every app on this list also has a dedicated audit page that walks through title, content, visuals, pricing, and category-tag scoring against the marketplace's published standards.

Methodology details: /glossary/audit-score · /about.

The 8 Best Opt-in Apps for WordPress Plugin Directory (2026)

At-a-glance comparison

Frequently asked

Track these rankings over time