Quick verdict
Generated from M‑Pay Vietnam Payments's audit data
M‑Pay Vietnam Payments scores 73/100 across 6 category checks, which puts it in the healthy band — focused gaps rather than systemic problems. Strengths: title optimization at 88/100 and description & content at 88/100 carry the headline — both above the 73/100 overall. Watch-items: languages (50/100) and technical & support (57/100) drag the average down; lifting languages is the single largest available lever. Per-category breakdown below.
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M‑Pay Vietnam Payments Listing Audit — Shopify App Store
Shopify App Store·Free
GOOD
Score Breakdown
What good looks like: A strong listing title is 50–60 characters, leads with the app name, and includes the primary benefit (e.g. "Judge.me — Product Reviews & Ratings").
Title Length
22/30 chars
Title Keywords
3 keywords found
Brand Name Position
Title starts with a brand name
Separator Usage
No separator found
Consider using a dash or pipe (|) to separate brand name from keywords.
What good looks like: A complete description has 4+ feature paragraphs, names of integrations, and concrete merchant benefits. Aim for 1,500–3,000 words with section headings.
Introduction
48/100 chars
Intro Keywords
4 unique keywords
Description
365/500 chars
Description Keywords
27 unique keywords
Feature List
3/5 features — add more
List all 5 features to maximize listing completeness.
Feature Clarity
All features within 80 char limit
SEO Description
157/160 chars
Demo Store
No demo store URL
Add a demo store URL so merchants can see your app in action before installing.
What good looks like: Top-tier listings ship 6+ screenshots, an icon at 512×512 or larger, and an explainer video. Each screenshot is labelled and shows a real product surface.
App Icon
App icon is set
Screenshot Count
4 screenshots — add more
Add at least 5 screenshots to fully showcase your app's interface and features.
Hero Video
No video content found
Add a demo video to increase engagement — listings with videos get higher conversion rates.
Screenshot Variety
4 unique screenshots
Track this score weekly
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What good looks like: Pick 1 primary category that matches the dominant search intent (e.g. "Reviews"), plus up to 2 secondary categories for discovery breadth. Avoid generic "Tools" placement.
Category Count
Only 1 category
Add your app to at least 2 categories to appear in more browse results.
Category Names
All categories have names
Feature Tags
1 feature tags — add more
Add at least 5 feature tags to improve filtering and discoverability.
Integrations
No integrations listed
List integrations with other tools/platforms to show compatibility.
What good looks like: Pricing is clearly tiered with explicit free/paid distinction. Trial period stated. Title separator is a hyphen or em-dash, not a pipe. No truncation in the description's first 160 chars.
Built for Shopify
No Built for Shopify badge
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Demo Store
No demo store
Set up a demo store so merchants can preview your app before installing.
Privacy Policy
Privacy policy link provided
FAQ
No FAQ
Add a FAQ to reduce support requests and help merchants self-serve.
Documentation
No documentation link
Link to your documentation — it shows professionalism and reduces churn.
Tutorial
No tutorial or guide
Add a getting-started tutorial to help new users succeed quickly.
Pricing Plans
No pricing plans listed
List your pricing plans with clear feature breakdowns.
What good looks like: Top global listings support 5+ languages (English plus four major markets — Spanish, French, German, Portuguese). The app description is fully translated, not just the UI.
Language Count
Only 1 language
Add language support information. Multi-language apps reach significantly more merchants.
English
English supported
Spanish
Spanish not listed
Adding Spanish support would expand your reach to more merchants.
French
French not listed
Adding French support would expand your reach to more merchants.
German
German not listed
Adding German support would expand your reach to more merchants.
Portuguese
Portuguese not listed
Adding Portuguese support would expand your reach to more merchants.
Top Priorities
mediumLanguages
Language Count
Add language support information. Multi-language apps reach significantly more merchants.
mediumDescription & Content
Feature List
List all 5 features to maximize listing completeness.
mediumVisual Assets
Screenshot Count
Add at least 5 screenshots to fully showcase your app's interface and features.
mediumVisual Assets
Hero Video
Add a demo video to increase engagement — listings with videos get higher conversion rates.
mediumCategories & Discoverability
Category Count
Add your app to at least 2 categories to appear in more browse results.
mediumCategories & Discoverability
Feature Tags
Add at least 5 feature tags to improve filtering and discoverability.
mediumTechnical & Support
Built for Shopify
Earn the Built for Shopify badge to increase merchant trust and get priority placement.
mediumTechnical & Support
Demo Store
Set up a demo store so merchants can preview your app before installing.
mediumTechnical & Support
Pricing Plans
List your pricing plans with clear feature breakdowns.
lowLanguages
Spanish
Adding Spanish support would expand your reach to more merchants.
lowLanguages
French
Adding French support would expand your reach to more merchants.
lowLanguages
German
Adding German support would expand your reach to more merchants.
lowLanguages
Portuguese
Adding Portuguese support would expand your reach to more merchants.
lowTitle Optimization
Separator Usage
Consider using a dash or pipe (|) to separate brand name from keywords.
lowDescription & Content
Demo Store
Add a demo store URL so merchants can see your app in action before installing.
lowCategories & Discoverability
Integrations
List integrations with other tools/platforms to show compatibility.
lowTechnical & Support
FAQ
Add a FAQ to reduce support requests and help merchants self-serve.
lowTechnical & Support
Documentation
Link to your documentation — it shows professionalism and reduces churn.
lowTechnical & Support
Tutorial
Add a getting-started tutorial to help new users succeed quickly.
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Last updated: May 19, 2026
How M‑Pay Vietnam Payments's 73/100 breaks down
M‑Pay Vietnam Payments's overall score of 73/100 is a healthy result with specific areas to tighten, computed as the weighted average of 6 category checks. The spread is highly polarized across categories — 3 categories score above the headline number and 3 score below. The strongest category is Title Optimization (88/100, +15 vs overall); the weakest is Languages (50/100), 23 points below the overall — a meaningful but not dominant gap. Top three by score: Title Optimization (88), Description & Content (88), Visual Assets (75).
Scoring criteria, category weightings, and the full rubric (identical across every Shopify App Store listing AppRanks audits) are documented on the methodology page and the audit-score glossary entry. Disputes or data corrections: [email protected].
Frequently asked questions
What is M‑Pay Vietnam Payments's Shopify App Store audit score?
M‑Pay Vietnam Payments scored 73/100 in the AppRanks listing audit — a healthy overall result. The score is the weighted average of 6 category checks: Title Optimization 88/100, Description & Content 88/100, Visual Assets 75/100, Categories & Discoverability 63/100, Technical & Support 57/100, Languages 50/100. Each category is scored against a fixed rubric that is identical for every app on the platform, so scores are directly comparable across Shopify listings.
What is M‑Pay Vietnam Payments doing well?
M‑Pay Vietnam Payments's strongest audit area is Title Optimization, scored at 88/100. Of the 4 checks AppRanks runs in this category, 3 pass cleanly, with the remainder in warning rather than failing state. This is the dimension a competing listing would need to match before M‑Pay Vietnam Payments loses its current edge in this category.
Explore further
- Compare M‑Pay Vietnam Payments with another appStack M‑Pay Vietnam Payments's title optimization score (88/100) against a rival listing on Shopify App Store.
- Browse Shopify App Store appsSee how other Shopify App Store listings handle languages — M‑Pay Vietnam Payments's weakest category at 50/100.
- Audit metrics glossaryDefinitions for the Title Optimization and Languages checks used on this audit, plus the rest of the AppRanks vocabulary.
- M‑Pay Vietnam Payments audit historyScore timeline for M‑Pay Vietnam Payments — see whether the 73/100 result is improving, holding, or slipping.
- M‑Pay Vietnam Payments on Shopify App StorePricing, features, ratings, and the live Shopify App Store marketplace summary for M‑Pay Vietnam Payments.
- What is an audit score?Why M‑Pay Vietnam Payments landed at 73/100 — the canonical definition, weightings, and refresh cadence.
- Top-rated Shopify App Store appsSee where M‑Pay Vietnam Payments's healthy 73/100 places it against the Shopify App Store's highest-rated apps.