Quick verdict
Generated from WelcomeBack Banner's audit data
WelcomeBack Banner scores 78/100 across 6 category checks, which puts it in the healthy band — focused gaps rather than systemic problems. Strengths: description & content at 94/100 and technical & support at 79/100 carry the headline — both above the 78/100 overall. Watch-items: languages (50/100) and categories & discoverability (75/100) drag the average down; lifting languages is the single largest available lever. Per-category breakdown below.
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WelcomeBack Banner Listing Audit — Shopify App Store
Shopify App Store·Free
GOOD
Score Breakdown
What good looks like: A strong listing title is 50–60 characters, leads with the app name, and includes the primary benefit (e.g. "Judge.me — Product Reviews & Ratings").
Title Length
18/30 chars
Title Keywords
2 keywords — could add more
Add at least one more relevant keyword to your title for better search visibility.
Brand Name Position
Title starts with a brand name
Separator Usage
No separator found
Consider using a dash or pipe (|) to separate brand name from keywords.
What good looks like: A complete description has 4+ feature paragraphs, names of integrations, and concrete merchant benefits. Aim for 1,500–3,000 words with section headings.
Introduction
52/100 chars
Intro Keywords
5 unique keywords
Description
300/500 chars
Description Keywords
24 unique keywords
Feature List
4/5 features — add more
List all 5 features to maximize listing completeness.
Feature Clarity
All features within 80 char limit
SEO Description
145/160 chars
Demo Store
Demo store URL provided
What good looks like: Top-tier listings ship 6+ screenshots, an icon at 512×512 or larger, and an explainer video. Each screenshot is labelled and shows a real product surface.
App Icon
App icon is set
Screenshot Count
4 screenshots — add more
Add at least 5 screenshots to fully showcase your app's interface and features.
Hero Video
No video content found
Add a demo video to increase engagement — listings with videos get higher conversion rates.
Screenshot Variety
4 unique screenshots
Track this score weekly
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What good looks like: Pick 1 primary category that matches the dominant search intent (e.g. "Reviews"), plus up to 2 secondary categories for discovery breadth. Avoid generic "Tools" placement.
Category Count
Only 1 category
Add your app to at least 2 categories to appear in more browse results.
Category Names
All categories have names
Feature Tags
7 feature tags
Integrations
No integrations listed
List integrations with other tools/platforms to show compatibility.
What good looks like: Pricing is clearly tiered with explicit free/paid distinction. Trial period stated. Title separator is a hyphen or em-dash, not a pipe. No truncation in the description's first 160 chars.
Built for Shopify
No Built for Shopify badge
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Demo Store
Demo store URL provided
Privacy Policy
Privacy policy link provided
FAQ
FAQ link provided
Documentation
No documentation link
Link to your documentation — it shows professionalism and reduces churn.
Tutorial
Tutorial/video link provided
Pricing Plans
No pricing plans listed
List your pricing plans with clear feature breakdowns.
What good looks like: Top global listings support 5+ languages (English plus four major markets — Spanish, French, German, Portuguese). The app description is fully translated, not just the UI.
Language Count
Only 1 language
Add language support information. Multi-language apps reach significantly more merchants.
English
English supported
Spanish
Spanish not listed
Adding Spanish support would expand your reach to more merchants.
French
French not listed
Adding French support would expand your reach to more merchants.
German
German not listed
Adding German support would expand your reach to more merchants.
Portuguese
Portuguese not listed
Adding Portuguese support would expand your reach to more merchants.
Top Priorities
mediumLanguages
Language Count
Add language support information. Multi-language apps reach significantly more merchants.
mediumTitle Optimization
Title Keywords
Add at least one more relevant keyword to your title for better search visibility.
mediumDescription & Content
Feature List
List all 5 features to maximize listing completeness.
mediumVisual Assets
Screenshot Count
Add at least 5 screenshots to fully showcase your app's interface and features.
mediumVisual Assets
Hero Video
Add a demo video to increase engagement — listings with videos get higher conversion rates.
mediumCategories & Discoverability
Category Count
Add your app to at least 2 categories to appear in more browse results.
mediumTechnical & Support
Built for Shopify
Earn the Built for Shopify badge to increase merchant trust and get priority placement.
mediumTechnical & Support
Pricing Plans
List your pricing plans with clear feature breakdowns.
lowLanguages
Spanish
Adding Spanish support would expand your reach to more merchants.
lowLanguages
French
Adding French support would expand your reach to more merchants.
lowLanguages
German
Adding German support would expand your reach to more merchants.
lowLanguages
Portuguese
Adding Portuguese support would expand your reach to more merchants.
lowTitle Optimization
Separator Usage
Consider using a dash or pipe (|) to separate brand name from keywords.
lowCategories & Discoverability
Integrations
List integrations with other tools/platforms to show compatibility.
lowTechnical & Support
Documentation
Link to your documentation — it shows professionalism and reduces churn.
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Last updated: May 19, 2026
How WelcomeBack Banner's 78/100 breaks down
WelcomeBack Banner's overall score of 78/100 is a healthy result with specific areas to tighten, computed as the weighted average of 6 category checks. The spread is highly polarized across categories — 2 categories score above the headline number and 4 score below. The strongest category is Description & Content (94/100, +16 vs overall); the weakest is Languages (50/100), 28 points below the overall — a meaningful but not dominant gap. Top three by score: Description & Content (94), Technical & Support (79), Title Optimization (75).
Scoring criteria, category weightings, and the full rubric (identical across every Shopify App Store listing AppRanks audits) are documented on the methodology page and the audit-score glossary entry. Disputes or data corrections: [email protected].
Frequently asked questions
What is WelcomeBack Banner's Shopify App Store audit score?
WelcomeBack Banner scored 78/100 in the AppRanks listing audit — a healthy overall result. The score is the weighted average of 6 category checks: Title Optimization 75/100, Description & Content 94/100, Visual Assets 75/100, Categories & Discoverability 75/100, Technical & Support 79/100, Languages 50/100. Each category is scored against a fixed rubric that is identical for every app on the platform, so scores are directly comparable across Shopify listings.
What is WelcomeBack Banner doing well?
WelcomeBack Banner's strongest audit area is Description & Content, scored at 94/100. Of the 8 checks AppRanks runs in this category, 7 pass cleanly, with the remainder in warning rather than failing state. This is the dimension a competing listing would need to match before WelcomeBack Banner loses its current edge in this category.
Explore further
- Compare WelcomeBack Banner with another appStack WelcomeBack Banner's description & content score (94/100) against a rival listing on Shopify App Store.
- Browse Shopify App Store appsSee how other Shopify App Store listings handle languages — WelcomeBack Banner's weakest category at 50/100.
- Audit metrics glossaryDefinitions for the Description & Content and Languages checks used on this audit, plus the rest of the AppRanks vocabulary.
- WelcomeBack Banner audit historyScore timeline for WelcomeBack Banner — see whether the 78/100 result is improving, holding, or slipping.
- WelcomeBack Banner on Shopify App StorePricing, features, ratings, and the live Shopify App Store marketplace summary for WelcomeBack Banner.
- What is an audit score?Why WelcomeBack Banner landed at 78/100 — the canonical definition, weightings, and refresh cadence.
- Top-rated Shopify App Store appsSee where WelcomeBack Banner's healthy 78/100 places it against the Shopify App Store's highest-rated apps.