Universal WP Lead Tracking for WordPress Plugin Directory
Universal WP Lead Tracking is a WordPress app, with a 5.0 average rating from 1 reviews, as of July 9, 2026.
Universal WP Lead Tracking is a WordPress Plugin Directory app by Inbound Horizons. With a rating of 5.0★ from 1 reviews.
AppRanks data: Universal WP Lead Tracking ranks #0 in Contact on WordPress Plugin Directory, placing it in the top 1% of that category.
AppRanks verdict
Generated from live marketplace data — refreshed daily
Universal WP Lead Tracking is a category-leading WordPress app with a limited review volume. It is listed in the Email category on WordPress Plugin Directory, which AppRanks treats as the canonical taxonomy node for ranking and competitor comparison. 1 reviews put it in the early-traction tier — useful for early-stage stores willing to be on the leading edge. Early-traction review counts are sensitive to single launch periods or feature events, so a 30-day re-check before bigger commitments often resolves whether the trend is sustained. Paid-only pricing means evaluating fit on the marketplace listing or via the developer's documentation before installing. AppRanks tracks rating, review count, pricing tier, and category position daily — the figures on this page reflect the most recent scrape from the canonical WordPress Plugin Directory listing.
Pros
- +High average rating (5.0★) signals consistent merchant satisfaction
- +Published by Inbound Horizons — established developer track record
Cons
- −Limited review base (1) — ratings can shift significantly with new feedback
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How Universal WP Lead Tracking works
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Universal WP Lead Tracking gives you important information about users from contact form submissions on your WordPress site and allows you to instantly set up Google Analytics events to send conversion data when someone submits a form on your website.
When you receive an e-mail from a contact form on your website, you will instantly see data on a user’s landing page on your site, the page that they filled out the contact form on, the referring source that sent them to your website, their location IP (country-level) and browser/platform used.
This information is added by simply putting the [tracking-info] shortcode in the email being sent to you when a user submits a form on your website. Just paste the [tracking-info] shortcode in your e-mail template, and every time you receive a lead from your website, you will be able to see information from the user that submitted the form.
The Specific Information This Plugin Provides The tracking info specifically includes the Form Page URL, Original Referrer, Landing Page, User IP, and Browser. What do these specific items mean?
Form Page URL: This is the page on your website where the user filled out your form.
Original Referrer: This is where the user came to your website from such as Google or Facebook.
Landing Page: This is the page on your website that the user first came to from an outside source.
User IP: This is the IP address of the user that sent a form submission and includes a country location.
Browser: This tells you what browser a user was on when they sent a form submission.
This Tracking Code Works With Most Major Form Plugins This shortcode tracking method will work with forms on Contact Form 7, Gravity Forms, Ninja Forms, or Elementor PRO. Because it is shortcode based, you can just drop in the code to the e-mail submission template on any of these major form plugins.
If you are sending your website e-mail submissions via an HTML based output on one of these plugins, we have that covered too. Just add html=”true” to your shortcode like so: [tracking-info html="true"]
This Plugin Sends Form Events To Google Analytics As an added feature, you can track any form submission on your website as a Google Analytics event if you have Google Analytics set up on your website.
This happens automatically when you check the box for the Analytics event you want on the plugin settings section. We currently support ga{} events for Universal Analytics and gtag{} events for Google Analytics 4.
This will show up in your Google Analytics view as an action called “submit” with an event category called “Contact Form” that you can then set as a lead source in your conversion preferences in Google Analytics
For more plugins, help, or information about this plugin please visit www.inboundhorizons.com.
Category rankings
As of Jul 9, 2026See 90-day rank history for each category
Track daily rank changes, category shifts, and position volatility.
Competitors & alternatives
Universal WP Lead Trackingdoesn't have curated competitor matchups yet. Other tracked email apps on WordPress:
Where Universal WP Lead Tracking stands in the Email category
Universal WP Lead Tracking ranks #0 of 711 apps in the Email category, placing it in the top 1% of the listing.
Frequently asked questions
What is Universal WP Lead Tracking?
Universal WP Lead Tracking is an app for WordPress. It currently holds a 5.0-star rating from 1 merchant review, and AppRanks has been tracking its public marketplace data on a daily refresh cycle. It is listed under the Email category on AppRanks, where you can see its current category position, review-velocity trend, and how it compares against the top alternatives in the same space. Developed by Inbound Horizons.
Who uses Universal WP Lead Tracking?
Currently around 100 active stores have installed Universal WP Lead Tracking. Its review base is still building, which usually maps to early-stage merchants and stores piloting a new workflow. It is part of the Email category on WordPress.