Universal WP Lead Tracking for WordPress Plugin Directory
Universal WP Lead Tracking is a WordPress app, with a 5.0 average rating from 1 review, as of Aug 31, 2026.
Universal WP Lead Tracking is a WordPress Plugin Directory app by Inbound Horizons. With a rating of 5.0★ from 1 reviews.
AppRanks verdict
Generated from live marketplace data — refreshed daily
Universal WP Lead Tracking is a category-leading WordPress app with a limited review volume. Category data on the canonical marketplace listing is currently incomplete, so AppRanks falls back to platform-wide rather than category-relative comparison for this listing. 1 reviews put it in the early-traction tier — useful for early-stage stores willing to be on the leading edge. Early-traction review counts are sensitive to single launch periods or feature events, so a 30-day re-check before bigger commitments often resolves whether the trend is sustained. Paid-only pricing means evaluating fit on the marketplace listing or via the developer's documentation before installing. AppRanks tracks rating, review count, pricing tier, and category position daily — the figures on this page reflect the most recent scrape from the canonical WordPress Plugin Directory listing.
Pros
- +High average rating (5.0★) signals consistent merchant satisfaction
- +Published by Inbound Horizons — established developer track record
Cons
- −Limited review base (1) — ratings can shift significantly with new feedback
Looking to switch from Universal WP Lead Tracking?
See Universal WP Lead Tracking's alternatives ranked by audit score, rating, and review velocity.
How Universal WP Lead Tracking works
Show full descriptionShow less
Universal WP Lead Tracking gives you important information about users from contact form submissions on your WordPress site and allows you to instantly set up Google Analytics events to send conversion data when someone submits a form on your website.
When you receive an e-mail from a contact form on your website, you will instantly see data on a user’s landing page on your site, the page that they filled out the contact form on, the referring source that sent them to your website, their location IP (country-level) and browser/platform used.
This information is added by simply putting the [tracking-info] shortcode in the email being sent to you when a user submits a form on your website. Just paste the [tracking-info] shortcode in your e-mail template, and every time you receive a lead from your website, you will be able to see information from the user that submitted the form.
The Specific Information This Plugin Provides The tracking info specifically includes the Form Page URL, Original Referrer, Landing Page, User IP, and Browser. What do these specific items mean?
Form Page URL: This is the page on your website where the user filled out your form.
Original Referrer: This is where the user came to your website from such as Google or Facebook.
Landing Page: This is the page on your website that the user first came to from an outside source.
User IP: This is the IP address of the user that sent a form submission and includes a country location.
Browser: This tells you what browser a user was on when they sent a form submission.
This Tracking Code Works With Most Major Form Plugins This shortcode tracking method will work with forms on Contact Form 7, Gravity Forms, Ninja Forms, or Elementor PRO. Because it is shortcode based, you can just drop in the code to the e-mail submission template on any of these major form plugins.
If you are sending your website e-mail submissions via an HTML based output on one of these plugins, we have that covered too. Just add html=”true” to your shortcode like so: [tracking-info html="true"]
This Plugin Sends Form Events To Google Analytics As an added feature, you can track any form submission on your website as a Google Analytics event if you have Google Analytics set up on your website.
This happens automatically when you check the box for the Analytics event you want on the plugin settings section. We currently support ga{} events for Universal Analytics and gtag{} events for Google Analytics 4.
This will show up in your Google Analytics view as an action called “submit” with an event category called “Contact Form” that you can then set as a lead source in your conversion preferences in Google Analytics
For more plugins, help, or information about this plugin please visit www.inboundhorizons.com.
Competitors & alternatives
AppRanks tracks competitor sets per category. For Universal WP Lead Tracking, the independent listing audit includes a competitive context section, and the full WordPress app index shows the broader marketplace landscape this app competes in. Sign up free to surface a side-by-side competitor matrix customized to your tracked apps.
Frequently asked questions
What is Universal WP Lead Tracking?
Universal WP Lead Tracking is an app for WordPress. It currently holds a 5.0-star rating from 1 merchant review, and AppRanks has been tracking its public marketplace data on the refresh cadence published in our methodology. AppRanks tracks its category position, review-velocity trend, and the top alternatives in the same space. Developed by Inbound Horizons.