Universal Analytics for WordPress Plugin Directory
Universal Analytics is a WordPress app, with a 3.0 average rating from 2 reviews, as of Aug 31, 2026.
Universal Analytics is a WordPress Plugin Directory app by Cullen Whitmore. With a rating of 3.0★ from 2 reviews.
AppRanks verdict
Generated from live marketplace data — refreshed daily
Universal Analytics is a mixed-rating WordPress app with a limited review volume. Category data on the canonical marketplace listing is currently incomplete, so AppRanks falls back to platform-wide rather than category-relative comparison for this listing. 2 reviews put it in the early-traction tier — useful for early-stage stores willing to be on the leading edge. Early-traction review counts are sensitive to single launch periods or feature events, so a 30-day re-check before bigger commitments often resolves whether the trend is sustained. Paid-only pricing means evaluating fit on the marketplace listing or via the developer's documentation before installing. AppRanks tracks rating, review count, pricing tier, and category position daily — the figures on this page reflect the most recent scrape from the canonical WordPress Plugin Directory listing.
Pros
- +Published by Cullen Whitmore — established developer track record
Cons
- −Average rating below 4.0 (3.0★) — read recent low-star reviews before committing
- −Limited review base (2) — ratings can shift significantly with new feedback
Looking to switch from Universal Analytics?
See Universal Analytics's alternatives ranked by audit score, rating, and review velocity.
How Universal Analytics works
With Google’s Universal Analytics officialy out of beta, there is no better time to start using Universal Analytics. This plugin provides a simple method for you to add the analytics snippet to your website. All you need to do is paste your Tracking ID into the field and press save.
There are a few advanced options as well.
Determine if you wan the snippet in the head or footer
Track events such as downloads, mailto, & outbound links
Enable Display Advertising (Remarketing & Demographics)
Anonymize IP addresses
Disable tracking for administrators
…and more to come.
If you don’t already have your Tracking ID or for more information about Universal Analytics visit: Google Analytics
We would like to give special credit to Audrius Dobilinskas. Our plugin is based on his version of Google Universal Analytics which provides several more advanced features as well as being able to use the “Classic” version of Google Analytics as well as being able to add your own custom snippets.
Our version of Universal Analytics has been modified and trimmed down to meet our specific needs and supports integration with Launch Check. If you’re not familiar with it, Launch Check ensures you have made your site visible to search engines, changed the default description and added Google Analytics before launch.
Competitors & alternatives
AppRanks tracks competitor sets per category. For Universal Analytics, the independent listing audit includes a competitive context section, and the full WordPress app index shows the broader marketplace landscape this app competes in. Sign up free to surface a side-by-side competitor matrix customized to your tracked apps.
Frequently asked questions
What is Universal Analytics?
Universal Analytics is an app for WordPress. It currently holds a 3.0-star rating from 2 merchant reviews, and AppRanks has been tracking its public marketplace data on the refresh cadence published in our methodology. AppRanks tracks its category position, review-velocity trend, and the top alternatives in the same space. Developed by Cullen Whitmore.