Magic Login – Magic Link & Passwordless Authentication for WordPress – Login Without Password for WordPress Plugin Directory
By handyplugins
Magic Login – Magic Link & Passwordless Authentication for WordPress – Login Without Password is the #73 ranked login app on WordPress, with a 4.8 average rating from 26 reviews, as of Aug 31, 2026.
Magic Login – Magic Link & Passwordless Authentication for WordPress – Login Without Password is a WordPress Plugin Directory app by handyplugins. With a rating of 4.8★ from 26 reviews, it currently ranks #73 in the Login category.
AppRanks data: Magic Login – Magic Link & Passwordless Authentication for WordPress – Login Without Password ranks #73 in Login on WordPress Plugin Directory, placing it in the top 13% of that category.
AppRanks verdict
Generated from live marketplace data — refreshed daily
Magic Login – Magic Link & Passwordless Authentication for WordPress – Login Without Password is a category-leading WordPress app with a limited review volume. It is listed in the Login category on WordPress Plugin Directory, which AppRanks treats as the canonical taxonomy node for ranking and competitor comparison. 26 reviews put it in the early-traction tier — useful for early-stage stores willing to be on the leading edge. Early-traction review counts are sensitive to single launch periods or feature events, so a 30-day re-check before bigger commitments often resolves whether the trend is sustained. Paid-only pricing means evaluating fit on the marketplace listing or via the developer's documentation before installing. AppRanks tracks rating, review count, pricing tier, and category position daily — the figures on this page reflect the most recent scrape from the canonical WordPress Plugin Directory listing.
Pros
- +High average rating (4.8★) signals consistent merchant satisfaction
- +Published by handyplugins — established developer track record
Cons
- −Limited review base (26) — ratings can shift significantly with new feedback
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How Magic Login – Magic Link & Passwordless Authentication for WordPress – Login Without Password works
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Easy, secure, and passwordless authentication for WordPress.
Streamline the login process by sending links to your users. No more passwords to remember, no more password resets, and no more password strength requirements.
Learn more about Magic Login
Key Features 🌟
Passwordless Authentication: No more forgotten passwords or complex requirements.
Magic Links: Secure, unique links sent directly to users’ email inboxes.
Auto Login: Support for auto-login links in outgoing emails. It’s useful when pending action from a user, such as reply a comment, complete the checkout, etc.
Native Honeypot Protection: Add a lightweight, no-CAPTCHA spam protection layer to Magic Login forms.Learn more
User-Friendly: Simplifies the login process for all users.
Enhanced Security: Reduces risks associated with weak passwords.
Tools: Export, import, and reset plugin settings easily from the admin panel or WP-CLI. Learn more
How does it work? 🪄
User enters their email address.
A unique magic link is sent to their inbox.
Clicking the link authenticates and logs in the user.
PRO Features 🎩 Here are the premium features that come with Magic Login Pro:
SMS Login: Send magic login links via SMS. Learn more.
QR Code Login: Let users log in by scanning a QR code. Learn more.
Registration: Enable easy user registration directly from the login form or with a shortcode. Learn more.
CLI Command: Use WP-CLI to create login links, generate QR codes, export/import settings, and more. Learn more.
Brute Force Protection: Limit rate of login attempts and block IP temporarily.
Login request throttling: Limit login link generation for a certain period.
IP Check: Enhance the security by restricting users to log in from the same IP address that requested the link.
Domain Restriction: Allow only certain domains to use the magic link.
Login Email Customization: Customize login message by using email placeholders.
Login Redirect: Redirect users to a specific page right after login. You can also redirect different pages based on the user role.
WooCommerce Integration: Seamless checkout experience for returning customers. Learn more.
Easy Digital Downloads (EDD) Integration: Enhance the checkout experience with seamless magic login support. Learn more.
FluentCRM Integration: Send magic login links directly via FluentCRM. Learn more.
reCAPTCHA Integration: Safeguard your login and registration forms from spam with Google reCAPTCHA. Learn more.
Cloudflare Turnstile Integration: Enhance spam protection for your login and registration forms using Cloudflare Turnstile. Learn more.
Friendly Captcha Integration: Protect your login and registration forms from bots with privacy-friendly Friendly Captcha. Learn more.
API Support: Integrate Magic Login with your custom applications using the REST API.
By upgrading to Magic Login Pro you also get access to one-on-one help from our knowledgeable support team and our extensive documentation site.
Explore Magic Login Pro
Documentation Our documentation can be found on https://handyplugins.co/docs-category/magic-login-pro/
Hook reference: https://handyplugins.co/docs/magic-login-hooks-doc/
Contributing & Bug Report Bug reports and pull requests are welcome on GitHub. Some of our features are pro only, please consider before sending PR.
If you like Magic Login, then consider checking out our other projects:
Magic Login Pro – Easy, secure, and passwordless authentication for WordPress.
* SessionQuota Pro – Limit concurrent sessions in WordPress.
* Stream Integration Pro – Upload, sync, restore, and manage WordPress videos with Cloudflare Stream.
* Easy Text-to-Speech – Convert written content into high-quality synthesized speech for WordPress.
* Handywriter – AI-powered writing assistant for WordPress.
* PaddlePress PRO – Paddle plugin for WordPress.
* WP Accessibility Toolkit – Tools to help make your WordPress site more accessible.
* Powered Cache – Caching and optimization for WordPress to help improve PageSpeed and Core Web Vitals.
Category rankings
As of Sep 4, 2026- Login#73of 607Top 13%
See 90-day rank history for each category
Track daily rank changes, category shifts, and position volatility.
Keyword rankings
Magic Login – Magic Link & Passwordless Authentication for WordPress – Login Without Password ranks for 4 keywords across WordPress Plugin Directory. Here are the top 3:
- Rank #718
- 2.formsRank #815
- Rank #851
Competitors & alternatives
Magic Login – Magic Link & Passwordless Authentication for WordPress – Login Without Password doesn't have curated competitor matchups yet. Other tracked login apps on WordPress:
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CompareFrequently asked questions
What is Magic Login – Magic Link & Passwordless Authentication for WordPress – Login Without Password?
Magic Login – Magic Link & Passwordless Authentication for WordPress – Login Without Password is an app for WordPress. It currently holds a 4.8-star rating from 26 merchant reviews, and AppRanks has been tracking its public marketplace data on the refresh cadence published in our methodology. It is listed under the Login category on AppRanks, where you can see its current category position, review-velocity trend, and how it compares against the top alternatives in the same space. Developed by handyplugins.
Who uses Magic Login – Magic Link & Passwordless Authentication for WordPress – Login Without Password?
Currently around 3,000 active stores have installed Magic Login – Magic Link & Passwordless Authentication for WordPress – Login Without Password. Its review base is still building, which usually maps to early-stage merchants and stores piloting a new workflow. It is part of the Login category on WordPress.
Where does Magic Login – Magic Link & Passwordless Authentication for WordPress – Login Without Password rank on WordPress?
Magic Login – Magic Link & Passwordless Authentication for WordPress – Login Without Password currently sits at position #73 in the Login category on WordPress. That places it in the top 12% of 607 apps tracked in the same category. Category positions are read from the live marketplace ranking and refresh on each scrape, so the number you see here reflects the most recent crawl rather than a long-running average.