Hotjar is a WordPress app, with a 2.9 average rating from 18 reviews, as of July 9, 2026.
Hotjar is a WordPress Plugin Directory app by Hotjar. With a rating of 2.9★ from 18 reviews.
AppRanks data: Hotjar ranks #0 in Heatmaps on WordPress Plugin Directory, placing it in the top 1% of that category.
AppRanks verdict
Generated from live marketplace data — refreshed daily
Hotjar is a mixed-rating WordPress app with a limited review volume. It is listed in the Insights category on WordPress Plugin Directory, which AppRanks treats as the canonical taxonomy node for ranking and competitor comparison. 18 reviews put it in the early-traction tier — useful for early-stage stores willing to be on the leading edge. Early-traction review counts are sensitive to single launch periods or feature events, so a 30-day re-check before bigger commitments often resolves whether the trend is sustained. Paid-only pricing means evaluating fit on the marketplace listing or via the developer's documentation before installing. AppRanks tracks rating, review count, pricing tier, and category position daily — the figures on this page reflect the most recent scrape from the canonical WordPress Plugin Directory listing.
Pros
- No standout positives based on current data signals.
Cons
- −Average rating below 4.0 (2.9★) — read recent low-star reviews before committing
- −Limited review base (18) — ratings can shift significantly with new feedback
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How Hotjar works
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Hotjar helps you to connect the dots between what your users do and why—so you can confidently create and optimize user experiences that convert. See what your users see, ask how they feel, and connect 1:1, all from one powerful and intuitive platform.
Hotjar Observe:
Visualize user behavior – Heatmaps visually represent where users click, move, and scroll on your site. With this context, you’ll be inspired with simple ways to improve your site.
Put yourself in their shoes – Watch recordings of real user behavior on your site. See visitors’ clicks, mouse movements, u-turns, and rage clicks. Learn what frustrates users and resolve issues early.
Measure conversions and learn why users drop off – Visualize your conversion flows with Funnels, and understand where your users are getting stuck by zooming into relevant recordings.
Explore and understand your metrics – Trends connects the dots between numbers and user behavior insights so you can visualize your most important metrics and find the recordings and heatmaps of the underlying user behavior with a single click.
Hotjar Ask:
Hear from your users – Surveys bring voice-of-customer to your decision-making. Gathering evidence for a landing page or feature? Use a targeted Survey to validate your ideas and better understand your users.
Get feedback with context – A real-time suggestion box on your site, Feedback lets users express frustration or delight about individual parts of your site, right down to the page, form, or image they’re looking at.
Hotjar Engage:
Connect with users – Automate the recruitment, scheduling, and hosting of moderated user interviews, and focus on what matters the most—connecting with users.
Hotjar Platform:
Stay on top of your user metrics – Use your Dashboard to get a high-level view of user data and spot issues before they become serious, identify trends, and find deeper insights.
Integrate Hotjar with the tools you love – Connect Hotjar with thousands of popular apps, so you can automate your work and have more time for what matters most—no code required.
This plugin provides a simple installation of Hotjar on your WordPress site. Sign-up for your free trial today!
Category rankings
As of Jul 9, 2026- Heatmaps#0of 13Top 1%
- Hotjar#0of 5Top 1%
- Insights#0of 15Top 1%
- Recordings#0of 5Top 1%
- Visual#0of 13Top 1%
See 90-day rank history for each category
Track daily rank changes, category shifts, and position volatility.
Keyword rankings
Hotjar ranks for 1 keywords across WordPress Plugin Directory. Here are the top 1:
- 1.surveyRank #290
Competitors & alternatives
Hotjardoesn't have curated competitor matchups yet. Other tracked insights apps on WordPress:
Where Hotjar stands in the Insights category
Hotjar ranks #0 of 15 apps in the Insights category, placing it in the top 1% of the listing.
Frequently asked questions
What is Hotjar?
Hotjar is an app for WordPress. It currently holds a 2.9-star rating from 18 merchant reviews, and AppRanks has been tracking its public marketplace data on a daily refresh cycle. It is listed under the Insights category on AppRanks, where you can see its current category position, review-velocity trend, and how it compares against the top alternatives in the same space. Developed by Hotjar.
Who uses Hotjar?
Currently around 70,000 active stores have installed Hotjar. Its review base is still building, which usually maps to early-stage merchants and stores piloting a new workflow. It is part of the Insights category on WordPress.