FormRank Lead Scoring for WordPress Plugin Directory

FormRank tells you which WordPress form submissions are worth your time. It automatically sorts every lead by quality — so you call the right people first and stop wasting hours on spam and tire-kickers.

Features:

Guided Setup Wizard – Get started in under a minute with industry-matched demo data so you can explore the dashboard instantly

Smart Spam & Quality Filter – Junk submissions, cold outreach, and spam automatically score low and stay out of your way

Smart Lead Scoring – Intelligent scoring engine analyzes form submissions and provides lead scores (1-100)

Multiple Form Support – Works with WPForms, Gravity Forms, Contact Form 7, Fluent Forms, and Formidable Forms

Smart Lead Classification – Automatically categorizes leads as Hot, Warm, Neutral, Cool, or Cold

AI-Powered Lead Enrichment (PRO) – Instantly enrich leads with job title, company details, seniority level, LinkedIn profile, and more using AI web research

Learning System – Scoring improves over time as you mark leads as converted

Email Notifications – Get instant alerts for hot leads

Webhook Integration – Send scored leads to Zapier, Make, or any webhook endpoint

Privacy First – All data stored locally in your WordPress database

Dashboard Analytics – Track lead quality trends and conversion metrics

Data Import – Import historical form entries for immediate scoring

CSV & JSON Export – Export leads with scores and enrichment data for use in external tools

How It Works:

Install and activate — the setup wizard walks you through choosing your industry

Explore a pre-populated dashboard with realistic demo leads for your business type

Configure your business context and ideal customer profile in Settings

Form submissions are automatically captured and scored

View leads sorted by score in the admin dashboard

Mark leads as converted to improve scoring accuracy over time

Free vs Pro:

Free version includes:

* Unlimited lead capture and storage

* All form integrations

* Local scoring engine

* Basic email notifications

* Dashboard analytics

* 50 AI scores per month

Pro version adds:

* Unlimited AI scoring

* Advanced AI scoring via Claude

* AI-powered lead enrichment — job title, company, seniority, LinkedIn, and more

* Enrichment data included in CSV and JSON exports

* Slack notifications

* Priority support

External Services This plugin connects to external third-party services under certain conditions. Below is a comprehensive disclosure of all external services used.

FormRank Analysis Service

Purpose: AI-powered lead scoring, lead enrichment, license validation, and usage tracking

What data is sent: For scoring: form field names, form field values, timestamps, and submission metadata. For enrichment (PRO): lead name and email address. This may include personally identifiable information (names, email addresses, phone numbers, company names) submitted through your forms.

When data is sent: For scoring: only when a site administrator has enabled AI scoring and a visitor submits a form that is configured for scoring. For enrichment: only when an administrator explicitly clicks the “Enrich” button on a lead.

Service Provider: FormRank

Service Terms of Use: https://formrankwp.com/terms

Service Privacy Policy: https://formrankwp.com/privacy

Anthropic Claude API

Purpose: AI language model that performs lead analysis, scoring, and enrichment research

What data is sent: For scoring: processed form submission data is forwarded by the FormRank Analysis Service to the Claude API for analysis. For enrichment: lead name and email are sent for AI-powered web research to identify professional details. The Claude API key is managed server-side and is never exposed to the plugin or site administrators.

When data is sent: When the FormRank Analysis Service processes a scoring or enrichment request

Service Provider: Anthropic, PBC

Service Terms of Use: https://www.anthropic.com/terms

Service Privacy Policy: https://www.anthropic.com/privacy

Freemius

Purpose: Plugin license management, update delivery, and optional usage analytics

What data is sent: Site URL, plugin version, license key, and optional diagnostic data (only with admin consent via the opt-in prompt shown on activation)

When data is sent: On plugin activation (opt-in prompt), during license validation, and when checking for plugin updates

Service Provider: Freemius, Inc.

Service Terms of Use: https://freemius.com/terms/

Service Privacy Policy: https://freemius.com/privacy/

Data Processing Notes

All data transmission uses HTTPS encryption

AI scoring is opt-in – site administrators must explicitly enable it

Administrators can configure which forms are analyzed

No form submission data is stored permanently on external servers beyond processing needs

Site administrators are responsible for ensuring compliance with applicable data protection regulations (e.g., GDPR)

A suggested privacy policy snippet is available under WordPress > Settings > Privacy for site administrators to include in their privacy policy

Privacy Policy This plugin collects and processes form submission data as described below. Site administrators are responsible for ensuring their use of this plugin complies with applicable data protection laws (e.g., GDPR, CCPA).

Data collected: Form submitter name, email address, company, phone, and all form field values.

Lead Enrichment (PRO feature): When a PRO user triggers lead enrichment, the lead’s name and email address are sent to Anthropic’s Claude AI API via a secure FormRank Cloudflare Worker proxy. The AI performs web-based research to identify job title, company, LinkedIn URL, and related professional information. No enrichment data is stored by Anthropic beyond the time needed to process the request.

Anthropic Privacy Policy: https://www.anthropic.com/privacy

FormRank Privacy Policy: https://formrankwp.com/privacy

All data is stored locally in your WordPress database. The personal data exporter and eraser (Tools > Export Personal Data / Erase Personal Data) cover all data stored by this plugin including enrichment data.