Webhook Actions – build automations and integrations with AI help for WordPress Plugin Directory

Describe the integration you want. The AI builds it. Webhook Actions ships with Build with AI — an in-admin agent that turns a plain-language request like “When a Contact Form 7 form is submitted, send it as JSON to my n8n webhook” into a working, tested automation. The agent proposes a plan you can review and edit, then creates the webhook, captures a real example payload from your site, maps the fields, sets dispatch conditions, probes your endpoint, and sends a test delivery. Nothing goes live without your confirmation — new webhooks are always created disabled, and you can undo the last change with one click.

📖 Full documentation at wpwebhooks.org/docs/

What you can connect Sources — anything in WordPress that fires an action. Webhook Actions turns any do_action into a trigger, so form submissions, WooCommerce orders, user registrations, post publishes and your own custom plugin events can all start an automation. That covers Elementor Forms, WPForms, Forminator, Fluent Forms, Gravity Forms, WooCommerce and your own code — there is no per-plugin add-on to hunt down. Contact Form 7 and IvyForms go one step further with built-in support: their submissions are normalized into clean JSON payloads automatically.

Destinations — any HTTP endpoint. The plugin sends outgoing webhooks to anything that accepts a request: an n8n, Make, Zapier or Pabbly webhook node, a Slack or Discord incoming-webhook URL for order and form notifications, Airtable, Google Sheets, Mailchimp, HubSpot, Salesforce, Notion, your CRM, an internal microservice, or an AI agent API. There are no bundled per-service connectors and none are needed — point a webhook at a URL, map the fields, and send. Every delivery is queued, retried on failure and logged with full request and response history.

That makes it a no-code way to sync WordPress data outward: describe what you want in chat and let the AI build it, or wire it up by hand in the admin UI. No PHP required either way.

Bring your own AI — free options included

WordPress 7.0 AI Client — if your site already has an AI provider connected (Settings → Connectors), the builder uses it directly; the plugin stores no keys

Your own API key — connect Anthropic, OpenAI, or Google in the builder; keys are encrypted in the Credentials Vault and never returned over the API

Free to run — a free Google AI Studio key gives you Gemini at no cost: step-by-step tutorial

Automatic fallback — if a provider is rate-limited mid-build, the agent switches to another connected provider and keeps going

What the AI works from The agent doesn’t guess — it works from your site’s real data. It maps fields against actually captured payloads, edits existing webhooks by name or id instead of duplicating them, validates endpoints with a guarded probe (SSRF-protected, secrets always redacted), and verifies the result with a real test delivery. Every operation is also published as a WordPress Ability, so external AI tools (Claude Code, Cursor) can drive the same toolset over MCP with scoped API tokens.

The engine underneath (free)

Turn any WordPress do_action into a first-class automation trigger your CRMs, n8n flows, AI agents, and internal services can consume — every dispatch is an outgoing webhook you fully control

Persistent delivery queue with smart retry and exponential backoff — powered by WP-Cron, auto-upgrades to Action Scheduler or System Cron when available, (Pro) External Cron for guaranteed reliability

Per-event UUID and ISO 8601 timestamp — enable downstream deduplication

Delivery logs with full attempt history, request/response inspection, replay, and bulk retry

Synchronous execution mode — fire inline without queue delay

Payload mapping — rename, restructure, exclude, and type-cast fields with dot-notation paths

Conditional dispatch — filter events by payload field values before dispatch, so a Slack notification or a CRM sync only fires when it should

HTTP method, custom headers, and URL query parameters per webhook

Dynamic endpoint URLs — {{ field.path }} placeholders resolved at dispatch time (free via fswa_webhook_url filter)

Webhook Chains — wire 2xx completions to downstream webhooks with full observability

Import & Export — move webhooks and chains between sites as portable JSON (triggers, field mapping, and conditions included; Code Glue with Pro), with strict validation and a per-item result summary on import

Markdown descriptions — document what each webhook and chain does inline, with a Write/Preview toggle while editing

Credentials Vault — store reusable auth secrets (Bearer, Basic, API key, custom) encrypted at rest; reference them from webhooks instead of pasting raw Authorization headers. Secrets are write-only over the API — never returned, only a masked hint

Activity History — persistent audit log of every admin and API-token action

Built-in CF7 and IvyForms integrations — structured payloads, no extra plugins

Action Scheduler auto-detection — more reliable delivery on high-traffic sites

Fully translatable — the entire admin interface and all server-side strings are internationalized; ships with Polish, Simplified Chinese, and Dutch, and is compatible with WPML and Polylang String Translation

Full REST API with scoped API token authentication (read / operational / full / agent) — the agent scope grants full write access for AI assistants while never exposing stored secrets

Developer extensibility — 16 filters and 7 action hooks (reference)

Pro features

AI credits included — Build with AI runs through the hosted WP Webhooks AI service on every Pro plan: no API keys to create, no provider accounts, a monthly credit allowance that renews automatically, and a live credits counter in the builder. Your own keys and WordPress connectors stay available any time

AI writes Code Glue for you — the agent drafts PHP snippets, test-runs them against your real captured payloads, and assigns them to webhooks (with your confirmation) for pre-dispatch payload enrichment or post-dispatch side effects

AI sets advanced conditions — with Pro the agent can propose multi-rule AND/OR condition groups instead of a single rule

Code Glue — attach PHP snippets to any webhook+trigger (pre-dispatch payload enrichment, post-dispatch side effects)

External Cron — replace unreliable visitor-triggered WP-Cron with a managed external pinger, provisioned automatically on license activation. Two modes: plugin queue endpoint (down to 20 s interval, configurable batch size) or WP-Cron endpoint (60 s, covers all WordPress background work). No server crontab or external dashboard — controlled entirely from wp-admin, with a live heartbeat chart and inline error alerts

Unlimited conditions per trigger with AND/OR groups

Per-webhook retry limit and backoff strategy overrides

Dynamic URL templates — {{ }} syntax with no custom PHP required

See pricing and upgrade →

Examples

Send Contact Form 7 submissions to a webhook (n8n demo)

Send Gravity Forms Submissions to n8n

Send IvyForms submissions to a webhook (n8n demo)

WooCommerce orders to n8n on completion — wired up with a Claude Code agent

WooCommerce to HubSpot integration — sync orders, contacts, and deals with no custom code