CP Referrer and Conversion Tracking for WordPress

CP Referrer and Conversion Tracking is a useful tool for evaluating the result of marketing campaigns. It records the referral website of each visitor and it can also be used to identify the referral of the conversions (purchases, contact form submissions, appointments, bookings).

The main features are:

Records the referrer (HTTP referer) of each website visitor (tracking logs)

Provides graphics / stats of referral websites and visitors (tracking stats)

Allow to create different referral links for different marketing campaigns (referral sources)

Records the original referrer and the latest referrer of the conversions

Includes integration with multiple plugins for tracking its conversions

Recording the referrer The CP Referrer and Conversion Tracking plugin implements an efficient way to detect and store the referral website when the HTTP referer header is present(when the user clicks on a link pointing to a webpage). This automatically identify for example when the user comes from Google, Facebook or from other external website.

The visitors with identified referrers are listed under the “Tracking Logs” menu. The referrer, IP address and time of the first visit is recorded as part of the logs.

To avoid storing a large number of referrer logs, the old logs are deleted as default every 90 days. This number of days to delete old logs can be edited from the plugin settings.

Graphics / stats of referral websites The recorded logs are used to render graphics indicating the evolution of logs received per day, the logs received per hour and the referral websites identified.