Vello is the #159 ranked video and livestream app on Shopify, with a free plan available, as of Sep 7, 2026.
Vello is a Shopify App Store app by carryup, launched July 2026.
AppRanks data: Vello ranks #159 in Video and livestream on Shopify App Store, placing it in the top 53% of that category.
AppRanks verdict
Generated from live marketplace data — refreshed daily
Vello is a newly-listed Shopify app with a limited review volume. It is listed in the Video and livestream category on Shopify App Store, which AppRanks treats as the canonical taxonomy node for ranking and competitor comparison. no published reviews yet means feature claims are unverified by the wider merchant base. Without a published review base, the only fit-signal available is the developer's own documentation plus the marketplace's listing-quality audit (linked below). The free tier lets you trial the entry feature set without committing a payment method. AppRanks tracks rating, review count, pricing tier, and category position daily — the figures on this page reflect the most recent scrape from the canonical Shopify App Store listing.
Pros
- +Free tier available — no card required to evaluate
- +Published by carryup — established developer track record
Cons
- −No public reviews yet — fit and reliability are unverified
Looking to switch from Vello?
See Vello's alternatives ranked by audit score, rating, and review velocity.
About Vello
How Vello works
Vello brings the engaging experience of short-form video directly to your storefront. Merchants can easily upload product demos or import existing content from Instagram, TikTok, and YouTube. By letting customers purchase products directly from within the video player, Vello creates a seamless shopping experience. Setup is simple with customizable widgets like floating bubbles and inline blocks. Save time with AI tools that automatically generate captions and tag your products.
Screenshots
Key features
- Import short-form videos directly from Instagram, TikTok, and YouTube.
- Tag your products at specific video timestamps to enable direct purchases.
- Embed shoppable videos anywhere on your site, including a floating bubble.
- Use AI to automatically generate captions and tag products in your videos.
- Set up in minutes using lightweight app embed blocks with zero coding required.
Pricing plans
Free
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Starter9/month
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Most popular Growth19/month
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Pro29/month
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Category rankings
As of Sep 7, 2026- Video and livestream#159of 305Top 53%
See 90-day rank history for each category
Track daily rank changes, category shifts, and position volatility.
Competitors & alternatives
Vello doesn't have curated competitor matchups yet. Other tracked video and livestream apps on Shopify:
Frequently asked questions
What is Vello?
Vello is an app for Shopify. It is published on Shopify App Store and tracked by AppRanks, and it has been listed on the marketplace since 2026. It is listed under the Video and livestream category on AppRanks, where you can see its current category position, review-velocity trend, and how it compares against the top alternatives in the same space. Developed by carryup.
Is Vello free?
Vello offers a free plan that merchants can install on Shopify without entering payment details. Paid tiers Starter, Growth, Pro unlock additional features for teams that outgrow the free plan. Pricing details on this page are mirrored from the live Shopify listing and refresh on each scrape cycle.
Who uses Vello?
Vello is actively installed across Shopify stores tracked by AppRanks. Its review base is still building, which usually maps to early-stage merchants and stores piloting a new workflow. It is part of the Video and livestream category on Shopify.
Where does Vello rank on Shopify?
Vello currently sits at position #159 in the Video and livestream category on Shopify. That places it in the top 52% of 305 apps tracked in the same category. Category positions are read from the live marketplace ranking and refresh on each scrape, so the number you see here reflects the most recent crawl rather than a long-running average.