charles is a Shopify app, with a 1.7 average rating from 3 reviews, with a free plan available, as of July 9, 2026.
charles is a Shopify App Store app by Charles GmbH, launched May 2022. With a rating of 1.7★ from 3 reviews.
AppRanks data: charles has been on the Shopify App Store marketplace since 2022 (4 years of tenure) — long-tenure proxy for resilience through platform API and policy changes.
AppRanks verdict
Generated from live marketplace data — refreshed daily
charles is a mixed-rating Shopify app with a limited review volume. Category data on the canonical marketplace listing is currently incomplete, so AppRanks falls back to platform-wide rather than category-relative comparison for this listing. 3 reviews put it in the early-traction tier — useful for early-stage stores willing to be on the leading edge. Early-traction review counts are sensitive to single launch periods or feature events, so a 30-day re-check before bigger commitments often resolves whether the trend is sustained. The free tier lets you trial the entry feature set without committing a payment method. AppRanks tracks rating, review count, pricing tier, and category position daily — the figures on this page reflect the most recent scrape from the canonical Shopify App Store listing.
Pros
- +Free tier available — no card required to evaluate
- +Published by Charles GmbH — established developer track record
Cons
- −Average rating below 4.0 (1.7★) — read recent low-star reviews before committing
- −Limited review base (3) — ratings can shift significantly with new feedback
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See charles's alternatives ranked by audit score, rating, and review velocity.
About charles
How charles works
charles easy-to-use software enables businesses to drive revenue, retention and innovative customer experiences by complementing existing marketing channels with the reach and richness of WhatsApp. It does so by enabling CRM teams to set-up recurring automation flows based on consumer specific events in a personalized manner. It supports them to stay GDPR-compliant and also integrates with select CRM, service and shop systems to leverage data from other channels for their omnichannel strategy.
Screenshots
Key features
- Journeys: Automate and personalize automation flows to save time and effort
- Campaigns: Create, send and analyze WhatsApp marketing campaigns
- Commerce: send custom carts directly in WhatsApp
Standardized capabilities
Normalized capabilities detected for this app, comparable across the marketplace.
- Checkout ProcessStreamline the checkout process to enhance customer experience and reduce cart abandonment.
- GDPR ComplianceEnsure your application meets GDPR regulations for data protection.
- WhatsApp CRM IntegrationConnect your CRM with WhatsApp for seamless communication and customer engagement.
- WhatsApp MarketingUtilize WhatsApp for targeted marketing campaigns and customer engagement.
Pricing plans
Free
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Keyword rankings
charles ranks for 2 keywords across Shopify App Store. Here are the top 2:
- Rank #149
- 2.whatsappRank #238
Competitors & alternatives
AppRanks tracks competitor sets per category. For charles, the independent listing audit includes a competitive context section, and the full Shopify app index shows the broader marketplace landscape this app competes in. Sign up free to surface a side-by-side competitor matrix customized to your tracked apps.
Frequently asked questions
What is charles?
charles is an app for Shopify. It currently holds a 1.7-star rating from 3 merchant reviews, and it has been listed on the marketplace since 2022. AppRanks tracks its category position, review-velocity trend, and the top alternatives in the same space. Developed by Charles GmbH.
What does charles integrate with?
charles lists 7 integrations on its Shopify marketplace page. The most prominent are Checkout, Facebook, Google Analytics, Hubspot, Instagram, Pipedrive, plus 1 additional integrations listed on the marketplace page. Integration data is mirrored from the live Shopify listing on each refresh, so the set above tracks whatever the developer has currently published — it does not reflect deeper compatibility AppRanks has not been able to verify from public data.
What languages does charles support?
charles declares support for 4 languages on its Shopify marketplace listing: English, German, Italian, Spanish. Language coverage is the locale set the developer has explicitly translated the app interface into — a broader set typically maps to a developer with international merchant traction.