NBA for Retail Banking Powered by TCS Customer Knowledge Platform for Salesforce
- Price
- Free plan
- Listing audit
- 56/100
NBA for Retail Banking Powered by TCS Customer Knowledge Platform is a Salesforce AppExchange app by Tata Consultancy Services Ltd.
AppRanks data: NBA for Retail Banking Powered by TCS Customer Knowledge Platform has been on the Salesforce AppExchange marketplace since 2021 (5 years of tenure).
AppRanks verdict
Generated from marketplace data as of Nov 13, 2026
NBA for Retail Banking Powered by TCS Customer Knowledge Platform is a Salesforce app. It has no reviews on Salesforce yet. It is free to use.
Pros
- +Free plan available — no paid subscription needed to start
- +Listed on Salesforce since 2021
Cons
- −No reviews yet — fit and reliability are unverified by other merchants
About NBA for Retail Banking Powered by TCS Customer Knowledge Platform
How NBA for Retail Banking Powered by TCS Customer Knowledge Platform works
Salesforce Next Best Action strategy is designed for Retail Banking and built on the Financial Services Cloud. It leverages powerful insights from TCS Customer Knowledge Platform (using APIs) resulting in personalized recommendations based on the customers specific behavior and experience. These insights include banking channel events, banking churn propensity models, purchase history and aspirations.
In addition to the pre-built Lightning Components and supporting Lightning Flows for Retail Banking Recommendations and Offers, the solution includes custom dashboards that provide insights into the overall performance of Next Best Action Recommendations.
Key features
- Personalized recommendations based on customer behavior, propensity to churn and recent credit card activities. Recommendations include options to download a budget tool, enroll in fraud or overdraft protection or activate global card usage.
- Visibility of recent Card Decline issues from CKP right on the Contact detail page.
- App generates the recommendations based on the CKP data directly without saving the data in Salesforce.
Standardized capabilities
AppRanks hasn't mapped this app to standardized capabilities yet. The developer's own feature list is shown above.