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TOP 3 ALTERNATIVES — RANKED
Three you should evaluate first.
Filtered from 12 candidates by feature similarity, audit score, and review velocity. The hero treatment is editorial — these earned more space because the data did.
Preorder, Back In Stock REZ
Email marketing#1TOP PICK
5.001,426 reviews
95/100Audit score
Pick if you want feature parity
Strongest fit on feature parity. The most direct functional swap. Shares email marketing feature signature, comparable workflows, and a similar audit-score band — switch costs are usually lowest here.
TrustShop: Product Reviews
Email marketing#2RUNNER-UP
5.00339 reviews
95/100Audit score
Pick if you're cost-sensitive
Wider scope, slightly different focus. Wider feature surface than the source app's focus area. Useful if you're shopping email marketing alongside adjacent capabilities you'd otherwise integrate separately.
Wiz ‑ AI Email Marketing
Email marketing#3VALUE PICK
5.00195 reviews
96/100Audit score
Pick if you live in workflows
Established alternative with audit-grade listing. Established option with the rating + review depth to be vendor-evaluated. Best when running this category at scale and you can't afford early-stage product surprises.
SIDE-BY-SIDE COMPARISON
theMarketer: Email marketing versus the top 3.
Five rows, all loaded above the fold. Wins are highlighted; nothing's hidden behind a tab.
RANKS #4 THROUGH #12
The next 9, denser.
Lower-ranked but legitimate. Click any row for the full profile — or compare side-by-side with theMarketer: Email marketing.
How these alternatives are ranked
Scored daily. Three signals, weighted and blended. No vendor money changes anything.
45%Feature similarity
N-gram match against theMarketer: Email marketing's feature signature, weighted by category overlap.
35%Audit + rating
Listing quality (0–100) blended with rolling 90-day rating average. Penalizes thin listings.
20%Review velocity
Reviews added in trailing 30 days, normalized by category baseline. Surfaces rising challengers.
Every Shopify alternative on this page is scraped, normalized, and re-scored every 24 hours. We don't accept paid placement, vendor-funded "best of" content, or sponsored ranking — and we publish the rules so you can audit them yourself. If a vendor disagrees with their position, that's between them and the data.
WHEN DOES IT MAKE SENSE TO SWITCH FROM THEMARKETER: EMAIL MARKETING?
Four reasons people leave.
Decision triggers, not marketing. If two or more apply, your shortlist starts with the apps named below each card.
Pricing has outgrown your usage
If your usage of theMarketer: Email marketing has crossed a pricing-tier breakpoint, per-unit cost is usually where alternatives diverge most clearly. Some apps in the list above carry a free tier; others are paid from day one. Compare the published plans on each alternative's page against your current bill — the gap is the only number worth acting on, and it is specific to your usage.
TrustShop: Product Reviews · Preorder, Back In Stock REZYou need a feature outside the focus
Each Shopify category has a feature spectrum. The "Similar feature set" badge above marks alternatives whose feature signature most overlaps with theMarketer: Email marketing. The "Category leader" badge marks apps that may approach the same category from a different feature angle — useful if you want to widen rather than narrow your toolset.
Preorder, Back In Stock REZSupport response has slowed you down
Support quality is the hardest thing to read from a listing, and it is the most common reason a switch gets made. Read the most RECENT reviews on each alternative's profile rather than the lifetime average — recency is what tells you how the app is supported today, and trailing review velocity is the freshest signal AppRanks tracks.
FREQUENTLY ASKED
Answers built from the data.
Built from the same scores the ranking uses — so they won't contradict the table.
For most accounts under typical category usage, the answer depends on tier. Preorder, Back In Stock REZ is in the freemium band (Free plan available), while theMarketer: Email marketing is freemium (Free to install). At parity scale, the cheaper option can save 30–60% — but feature-for-feature swaps usually narrow the gap above the second tier.
VERDICT · UPDATED TODAY
If you're moving from theMarketer: Email marketing, the most common landing spots are Preorder, Back In Stock REZ (unknown feature match, audit 95/100) and TrustShop: Product Reviews (pricing leverage + breadth). Skip Dataships Checkout Opt‑in unless your use case is unusual.
If feature parity matters most
→ Preorder, Back In Stock REZ
Unknown feature parity. Audit 95, 5.00★.
If pricing matters most
→ TrustShop: Product Reviews
Best for cost-sensitive teams. 5.00★ across 339 reviews.
If you're scaling enterprise
→ Wiz ‑ AI Email Marketing
Strongest scale fit when category usage exceeds typical thresholds. Vendor-evaluate before committing.
Continue your research
Audit theMarketer: Email marketing's listing
See where theMarketer: Email marketing ranks 0–100 on listing completeness, screenshots, and description quality.
Open audittheMarketer: Email marketing vs Preorder, Back In Stock REZ
Side-by-side feature deltas, shared keywords, rating curves over the trailing 12 months.
Open compareShopify category leaders
Highest-rated Shopify apps by intent. The category-by-category leaderboard.
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