Alternatives to Helmsman

MetaShop: Instagram & Facebook

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#1TOP PICK

Strongest fit on feature parity. The most direct functional swap. Shares ads feature signature, comparable workflows, and a similar audit-score band — switch costs are usually lowest here.

Ⓩ Facebook Pixel Tiktok Pixel

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#2RUNNER-UP

Wider scope, slightly different focus. Wider feature surface than the source app's focus area. Useful if you're shopping ads alongside adjacent capabilities you'd otherwise integrate separately.

Meta & Facebook Pixels by Nabu

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#3VALUE PICK

Established alternative with audit-grade listing. Established option with the rating + review depth to be vendor-evaluated. Best when running this category at scale and you can't afford early-stage product surprises.